Recent Case in ICT area where UK or EU regulators have intervened Essay

Recent Case in ICT area where UK or EU regulators have intervened - Essay Example osal was to replace its existing three free to air channels with a line up of premium channels that would be available using a new specification digital-terrestrial set-top box (Lee, 2007). Ofcom was however reluctant to allow Sky TV the license and regulatory approval it was seeking to achieve the above stated objective and permit a change in its licensing terms. In response to Sky TV’s application for the change in its licensing terms, the UK regulator Ofcom pointed out that if such a license was allowed to Sky TV, it could squeeze out smaller competitors such as Setanta and BT Vision. It offered the view that the granting of such a license would require a much more broad based investigation into the entire pay-TV market, which would also take into account, issues raised by Sky TV in promoting its proposal, as well as other factors in the external environment that could be detrimental to the market in general (Prosser, 2008). The major advantage that Sky has projected in its proposal is the greater choice that consumers would be able to have in their viewing choices, thereby giving rise to a superior quality and level of TV service. The broadcaster was already in a plum position, because it had the first right to broadcast Hollywood movies and most premium sporting events (Lane, 2010). The opposition offered to its proposals to conve rt freeview into paid for TV came from its rivals such as Setanta and Top-up TV, who contended that Sky was already in a dominant position in the market and granting such permission and license to the company would turn it into a monopoly that would inhibit free and fair competition in the marketplace. The investigation and negotiations have continued over a long period of three years and appear to have finally concluded in a compromised solution. i.e, Sky would be required to offer its premium sports channels to other TV stations offering pay-per-view packages, but in return would allow Sky to gain access to some of the

The Various Present Day Marketing Perspectives Essay

The Various Present Day Marketing Perspectives - Essay Example E-marketing being a marketing perspective of the current time especially with the advancement of technology has come to be appreciated as a vital tool in the general marketing initiatives of an organization. As time goes by and technology advances e-marketing also changes and so are the approaches to achieving marketing goals and objectives. Currently, there are the mobile technologies like the 3G and PDA’s that have come to shape e-marketing and push the marketing arena to a higher level by incorporating electronic communications technology (Kalyanam 2009). Organisations need to take advantage of this marketing aspect and use the internet to distribute their products, enhancing good customer relations, advertising of products offered and to collect various responses from customers and other stakeholders through comments. An organization should incorporate into their marketing plan various e-marketing tools in order to expand their marketing horizons. In planning for this the organization needs to do a thorough audit in regards to SWOT analysis, analyze the SMART e-marketing objectives, e-marketing strategies, develop tactics that entail the e-marketing mix and thereafter evaluate the e-marketing pan performance to look into various successes and faults (Kalyanam 2009). The field of marketing has been one marred by allegations of failure to uphold ethics in conducting marketing activities like advertising and promotions (Horowitz 2005). One of the major ethical issues relates to pricing strategies that organizations put in place in order to ensure the competitive advantage over the rest. This is a practice well done by big companies and more so multinationals against smaller companies venturing into the same market. Some of the strategies employed are price skimming, bid rigging, and price fixing among others. The pricing strategies woo consumers more than others since the baseline of selling and buying are the price tag of a service or a commodity.